Lindner Socks Re-Brand Launched!

End of the year already…..

Time has once again run away, and we find ourselves at the end of another year, reflecting on all that has happened.  A whole new look with a fresh brand image, a few new products for our online offering, upgrades and changes to our website, and the usual business of knitting up woolly socks.

This year, all our thoughts turn to the many families and communities who have been suffering through drought and bushfires across Australia.  The dry and windy conditions have been relentless, and our hearts go out to all those just waiting for the reprieve that only rain can bring. 

The resilience shown by so many faced with these devastating circumstances is something to be admired, and it has been incredible to witness how the support of initiatives such as @BuyFromTheBush and #OneDayCloserToRain have bolstered the spirits of those in severe drought conditions. 

These movements have re-connected city to country in the most mutually beneficial way, and have revealed just how many truly original and inspiring products are on offer in the bush.  We know our Christmas shopping has been much more exciting than usual, finding all sorts of unique treasures from far flung towns.  It is great to see social media being used for such a positive cause.

In our business, we notice and appreciate the support of those who consciously choose to support Australian manufacturing.  We know first-hand the massive positive impact that can be made each time consumers choose to buy from locally owned regional businesses, and so we encourage everyone to choose to “Buy From The Bush” whenever they can.  Those folks out in drought-ravaged Australia will notice every little purchase, and it will make a huge difference to their lives and livelihoods.

LINDNER SOCKS’ NEW LOOK

Our much-anticipated new look is ready to roll out with the arrival of our new packaging hot off the press.

More than eighteen months of work has gone into the re-brand of Lindner Quality Socks.  At the outset, we didn’t anticipate that it would be such a huge task, but we’re so pleased we powered on through some tough decisions to come to this final result. 

We’re so excited to embark on this new chapter of the Lindner story with you, and we’d love to begin by sharing our updated image, and a few insights as to how and why it came about.

A Little Background

We identified the need to review our brand way back in 2017 when we were revising our business plan.  We realised that despite the importance we place on our heritage, the way the business had been naturally evolving, and future we envisaged, was taking us in a new direction and our branding needed to reflect that. 

Our original 3L logo has seen the Lindner Family through three factories and three generations on two continents.  It served us well, and it has a definite retro charm about it, but it no longer complemented our products and it did not meld with the course we have charted for the future.

Additionally, our product range has expanded over the past few years.  We needed some structure behind our different lines of products, tied together by a cohesive look. 

What’s New

Many of you have followed our last few newsletters and our recent website changes, which presented our new collections and product names.  An online sneak-peak back in August of some aspects of our re-brand explained that we have new names for all the products offered by Lindner Quality Socks, and that they now fall under three collections; Heritage, Tablelands, and Luxury.

In addition to our new collections and product names, we have new brand colours, packaging and logo. 

Our name remains.  Over the last thirty years in Australia our customers have grown to know and trust Lindner Quality Socks, and we plan to be around for a long time yet.  We put our family name to our brand because we wear our name with pride in what we do both personally and professionally. 

Now, we’re very pleased to present to you our new logo.  Designed by the talented Jon Shirley of Jon Shirley Creative in Canberra, our new logo brings a fresh, modern feel to our brand whilst maintaining elements that link back to the old. 

For those of you interested in the whole story behind our re-brand, and images showing the evolution of the Lindner Logo from the 1970s to today, you can check out the full story